电信运营商的跨行业联合营销

Carriers' Cross-industry Joint Marketing

随着电信市场竞争的白热化,营销的创新对运营商赢得市场机会越来越重要。开展跨行业的联合营销为电信运营商提供了营销的新思路,本文探讨了联合营销的形式,运营商开展联合营销的案例和联合营销应遵循的原则。

With the growing fierce competition in the telecommunication market,innovative marketing becomes more and more crucial for operators to win market opportunity.Cross-industry joint marketing provides a new idea for carriers.This article discusses the forms of joint marketing,carriers＇ joint marketing practices and the principals should be followed to conduct cross-industry joint marketing successfully.