西方顾客忠诚与员工忠诚理论的借鉴与整合被引量：1

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摘要顾客和员工是企业的两大宝贵资源,二者的忠诚对于企业有着重要的意义。企业首先应该重视的不是顾客而是员工。因为服务顾客的是员工,只有忠诚的员工才会赢来忠诚的顾客。

作者林乾磊

机构地区浙江工商大学工商管理学院

出处《北京石油管理干部学院学报》 2010年第2期34-39,共6页 Journal of Beijing Petroleum Managers Training Institute

关键词顾客与员工态度与行为忠诚 “顾客第二”

参考文献7

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