摘要
五粮液酒文化通过音乐电视得以深度传播,音乐电视以绚丽多姿的画面、真挚充沛的感情、富于韵律的节奏、音画结合的时尚,将五粮液酒文化用电视符号、电视手段、电视技术表达出来,丰富了五粮液酒文化的传播途径,提升了五粮液品牌形象,增加了五粮液品牌价值。
Through MTV,the Wuliangye liquor culture obtained extensive transmission. The beautiful view,the real and flush passion,the rhythm of fashion MTV combined the music and picture together and expressed the Wuliangye culture through the symbol,the method and the technique of television,which enriched the transmission pathways of Wuliangye culture,promoted the brand image of Wuliangye,and increased the value of Wuliangye brand.
出处
《酿酒》
CAS
2010年第2期95-98,共4页
Liquor Making
