摘要
介绍了目前市场上推出高端白酒的酒鬼酒、今世缘和玉泉酒的成功经验,分析了老国家名酒现状和当前白酒行业面临的挑战,提出了开发高端白酒的框架思路。
The successful marketing experience of high-end liquors of Jiugui liquor,Jinshiyuan liquor and Yuquan liquor in the current market was induced.The current status of old brands of national famous liquors and the challenges which the liquor industry is facing were analyzed.The general idea of high-end liquor development was proposed.
出处
《酿酒》
CAS
2010年第3期3-5,共3页
Liquor Making
关键词
高端
白酒
发展
思考
high-end
liquor
development
consideration
