陕西文学旅游资源的开发生产与营销策划

The Exploitation and Marketing Plan of Shaanxi Literature Tourism Resources

陕西具有丰富的文学旅游资源，这些资源具有广阔的开发和利用空间。文章就陕西文学旅游资源开发现状进行分析，针对目前存在的问题提出开发生产和营销策略，即要处理好旅游主体、旅游客体和旅游媒体三者的关系，促进陕西旅游可持续发展。

Shaanxi is rich in literary tourism resources ,which has a broad space in development and utilization. Bases on the analysis of the current development of Shaanxi Literature tourism resources, the paper proposes the strategies of the existing production and marketing, that is, handle well the relations between tourist, tourism, and tourism media and promote sustainable development of Shaanxi tourism.