体验价值结构维度:基于共同制造组织模式的实证研究

Dimensions of Experimental Value:An Empirical Research from Co-production Organization

共同制造组织下的顾客体验价值是一个复杂的感知结果,由功能价值、情境价值、情感价值、认知价值和社会价值等五个维度构成。以广州市契合"共同制造"属性的食品生产企业的实证研究表明,各价值维度对顾客体验价值的贡献有所不同,学历、年龄等群体特征对顾客体验价值维度感知具有显著影响。

The customer＇s experimental value in co-production organization is a complex result of perception.The structure dimension of it consists of functional value,conditional value,emotional value,epistemic value and societal value.The empirical research on the customers of foods manufacturers agreeing with co-production properties in Guangzhou shows that each value dimension makes different contribution to the customer＇s experimental value,and the characters such as education background and age have significant influences on the perception of experimental value.