我国古典四大名著不同传播形态演变中吸引受众的主要因素

Main Factors of Audience Attraction in the Different Spread Forms of Chinese Four Great Classical Works

在社会转型期的文化传播中,我国经典文学的传播一直受到社会各界的广泛关注。古典四大名著从小说文本到不同传播形态的传播过程中,不仅丰富了大众的文化生活,同时在各种传播形态的演变、融合、竞争中,也促进了经典文学的普及。尽管不同传播形态有着各自的特点,但是对于受众审美心理需求的满足、传播与接受的契合点的选取,有许多相通之处,研究与把握这些规律有益于对我国经典文学的广泛传播起到促进作用。

In the cultural spread in the period of social transition,the spread of Chinese classical literature has always been the focus of attention. In the process of spread of the four great Chinese classical works from novel text to different forms of spread not only enriches the cultural life of the great masses, but also promotes the popularity of classical works in the process of the change in spread forms,combination and competition. Although different spread forms have different characteristics,they have many in common in satisfying the aesthetic psychology of the recipients. The study and grasp of the rules benefit the spread of Chinese Classical works.