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相对质量的现实构造——基于需求因素的经济学分析

Quality Structure——An Economic Analysis Based on Factor of Demand
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摘要 质量理念的经济内涵在于从本质上决定经济运行中供给与需求的均衡,表现为商品物质性和社会性的统一。在买方市场条件下,消费者更加重视商品质量的社会性属性,商品质量的物质属性则更多地通过质量的社会属性而体现。因此,在转变我国经济发展方式的背景下,重视质量社会性表现出来的相对质量,并以此参与市场竞争,能够切实提高企业和消费者的交易效率,达到整体资源的有效配置。在实体经济与虚拟经济共生发展的条件下,企业要从质量策划、质量控制、质量改进等方面重视产品相对质量的构造和研究。 The economic meaning of quality conception is supply-demand equilibrium in economic functioning, represented as unity between sociality and substance both belonged to commodity. Under the condition of buyer's market, consumers pay more attention to the soeiality of commodity. The substance of commodity has exhibited by the soeiality of quality. Therefore, in the context of transforming the way of our country's economic development, the engagement in market competition by laying emphasis on the relative quality that represented by sociality of quality, which supposed to be promoting business efficiency between enterprises and consumers. , can made entire source effectively arranged. On the condition that association development of real economy and virtual economy, the enterprises should put focus on the structure and research for the relative quality of product by considering quality planning, quality control and quality improvement.
出处 《经济管理》 CSSCI 北大核心 2010年第6期172-177,共6页 Business and Management Journal ( BMJ )
基金 2009年吉林大学基本科研业务费种子基金项目(2009ZZ021) 吉林大学"211工程"三期项目 教育部人文社会科学重点研究基地2008年度重大研究项目(08JJD790153) 吉林大学"985工程""经济分析与预测哲学社会科学创新基地"二期研究项目
关键词 质量竞争 相对质量 社会性 物质性 quality competition relative quality sociality substance
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