创意设计的发展走向与核心竞争力

The Development Trend and Core Competitiveness of Creative Designing

"创意设计"具有精神文化和物质文化双重属性,它既是文化创意产业的重要组成部分,又是工业产品、人居环境、营商、沟通等中间服务环节,更是工业产业创新的重要来源;文化创意语境下的设计业应该是"两种文化"紧密结合的产物,它的工具性和本体性形成了现代城市文化中设计的两种形态;创意设计把创意与创新作为自己的立足之本,建立由设计实践与设计理论共同构筑的设计生态系统,在深入挖掘中华民族优秀文化精神内核的基础上,实现高新技术与文化创意的深度融合,培育鲜明特色的城市文化,促进产业的转型和优化升级,铸造创意设计的核心竞争力。

Creative designing,as an important part of the creative cultural industry and an inspiration for industrial innovations,is both a spiritual prusuit and a material activity.Against the backdrop of cultural innovations,creative designing,based upon creation and innovation,is also the result of the integration of two’ cultures’.For this reason,it is imperative to establish an ecosystem of designing by combining practice with theory,and to integrate new and high technologies with cultural innovation by upholding the splendid Chinese cultural heritage,and to cultivate a city culture with distinctive features so as to speed up local industrial transformation and bring about its upgrading and optimization as well.