基于计划行为理论的居民环境行为形成机理研究——基于山东省内大中城市的调查

Study on the Formation Mechanism of Urban Environmental Behavior From TPB:Investigation from Large and Medium-sized Cities in Shandong Province

城市居民环境行为的形成受到环境敏感度、环境知识和价值观的影响,这些因素通过主观规范和态度等中介变量对环境行为意图和环境行为产生作用。针对山东省内大中城市居民的调查结果表明,环境知识不仅影响居民的环境敏感度,而且直接影响环境态度,是环境行为最重要的前置变量;环境敏感则通过外部规范压力、内在态度和行为控制感影响环境行为意图;环境价值观能直接影响居民的环境态度。因此,城市居民环境行为的激发应以环境知识和敏感度为基础,进而形成全社会范围内的环境行为。

The formation of urban environmental behavior is affected by environmental sensitivity, environmental knowledge and values, these factors influent behavior intent through subjective norms and attitudes. The survey from urban residents in Shandong province shows that environmental knowledge is the most important pre-variables which can affect both environmental sensitivity and attitudes. Environmental sensitivity affects behavior intention by external pressure, internal attitudes and perceived behavior control. Environmental values can affect urban residents＇ attitude directly. Therefore, to inspire urban environmental behavior should base on environmental knowledge and sensitivity for the purpose of formatting environmental behavior in the whole society.