江苏省台湾客源核心细分市场筛选及旅游资源吸引力相应分析

Corresponding Analysis on the Selection of Taiwan Residents Tourism Generating Key Subdividing Market and Attractiveness of Tourism Resources in Jiangsu Province

本研究以大样本独立问卷方式对台湾赴大陆旅游的游客进行调查,从人口统计特征的角度做出多维度的市场细分,结合所得的核心细分市场对江苏旅游资源进行有针对性的关联性分析,在此基础上得出江苏旅游资源对台湾客源市场吸引力的相关结论以及针对六大核心细分市场的旅游资源开发提出建议。

The study conducts a survey from Taiwan Residents tourists visiting the mainland through large sample independent questionnaire and makes multi-dimensional market segmentation from the perspective of demographic feature.A related analysis about tourism resources in Jiangsu is made combining the key subdividing market already gained.Based on this,relevant conclusion regarding the attractiveness of tourism resources in Jiangsu to Taiwan Residents tourism generating market is obtained.Some suggestions are put forward about the development of tourism resources concerning six key subdividing market.