摘要
主题公园受资本追捧顺应旅游市场需求而兴建,但能够持续盈利的并不多。基于产品生命周期理论,我们以长隆欢乐世界为案例,尝试着对其产品构成、产品优势进行剖析,并提出产品创新的设想,以期对我国主题公园生命周期的延续及持久发展能有所借鉴。
Theme parks are boosted by capital and established to meet the demands of tourism market,but not many of them can make sustainable profits.Based on product lifecycle theory,we take Climelong Paradise for example,try to analyze its product composition and product advantages,and put forward suggestion on product innovation with a hope to provide reference for the prolongation and sustainable development of lifecycle of theme parks in our country.
出处
《特区经济》
北大核心
2010年第5期281-283,共3页
Special Zone Economy
关键词
长隆欢乐世界
产品构成
产品优势
产品创新
Chimelong Paradise
Product Composition
Product Advantages
Product Innovation
