我国设计类院校的品牌专业推广研究

The Brand Promotion of Professional Design Institutes

高等设计院校是品牌专业的载体。品牌专业的建立有利于设计类院校更好的参与教育市场的竞争,扩大招生规模,提高办学效益,也有利于院校明确教育市场定位,更好地适应市场需求。受教育者需要通过品牌专业高质量的教育资源,增强职业素养和市场竞争力;也需要通过品牌专业的宣传作用,对教育产品选挥进行引导。本文就我国设计类院校的品牌推广进行了一定深度的探讨。

Higher Design educational institutes are the carrier of the brand name professional major.The establishment of brand name professional majors will be very helpful,that professional design institutes participate in the education market competition more effectively,expand the enrolment and increase the education benefit.Also,it helps the colleges to define their positions in the education market and to meet the education market demand better. Educates should enhance their professional quality and market competition ability by using professional education of high quality brand resources.Also,the educated need to guide the choices of the educational products through the generate significant publicity of the brand name professional major.This is the discussion about the brand promotion of professional design institutes in the essay.