体育经纪人实务操作技巧研究

Research on Skills of Sports Broker Operation

体育经纪人作为市场发展的行为主体之一,直接参与体育比赛、体育经济活动及运动员流动等经纪活动,在运动员、俱乐部、运动协会、赞助商、广告商之间牵线搭桥,成为活跃体育市场,促进体育产业发展不可缺少的积极因素。针对体育经纪人实务操作中的赛事实务和运动员转会实务进行研究,发现两项主要实务操作的合理操作程序,总结出体育经纪人在具体实务操作过程中应具备的实务操作技巧。

As one of the sports market factors,sports brokers take part in the sports match,sports economy and athletes＇ exchange; keep getting into touch with the athletes,club,sports consortium,constituency and advertising businessman,becoming an active factor of the sports industry. The main research of this paper is relative to the material operations of sports match and athlete’s exchange; hopping to find out the rational operation program,summarize the operation skills.