新闻传播模式与报道理念变革探究

The Exploring about Reform in the Model of News and Communication and the Principle of Reporting

新闻传播长期受我国传统思维方式影响,显现出整体观念、长官意识、中庸保守、抽象模糊的报道理念与传播模式。由计划经济向市场经济转型后,社会的巨大变迁促使新闻传播进行积极变革,这种变革主要表现为:在报道模式上由综合的整体观向具体的分析观转换;在思想观念上由长官强者意识向平民受众意识转移;在内容取向上由中庸保守向客观真实转变;在新闻表达上由抽象笼统的概述向形象细致的描述转向。

News and communication is impacted by traditional way of thinking for a long term in China, and so the principle of reporting and the model of communication show characteristics of overall concept, arbitrary awareness, moderate and conservative, abstract and vague. Great social changes promoted news and communication to have a positive change after a planned economy had transformed into a market economy, and this kind of change mainly displayed in these aspects. The overall and integrate concepts are transforming into specific and analytic concepts in the model of reporting. The arbitrary awareness is transforming into a common and audience-oftented awareness in people＇s ideas. The moderate and conservative styles are transforming into objective and true styles in content selection. The abstract and general news expression are transforming into a vivid and meticulous one.