体验经济下黑龙江省生态农业旅游发展研究

Research on Heilongjiang Eco-agricultural Tourism Development under Experience Economy

当今体验式旅游发展迅速,尤其是新兴的生态农业旅游。黑龙江省地理位置独特,农业旅游资源丰富,生态农业旅游发展前景广阔,但基础设施不完善,政策法规不健全等问题都制约了其发展,进而影响了游客的旅游体验。企业应明确体验主题,加大宣传力度,提高游客参与性并在政府大力完善基础设施和政策法规的配合下,更好的满足旅游消费者的体验需求。

Nowadays,the development of experience tourism is rapid,especial the newly eco-agricultural tourism.In Heilongjiang Province,its geographical location is unique,agricultural tourism resources rich,and its prospect on eco-agricultural tourism promising.However,its imperfect infrastructure and policies and regulations all restrain its development and the tourists＇ tourism experience.Therefore,the enterprises should clarify the subject on experience,enlarge publicity,increase tourists＇ participation and meet their ex-perience demand under the government＇s support in infrastructure and policies and regulations.