论咸阳旅游资源优势及开发对策

On Advantages and Development Strategy of Xianyang Tourism Resources

咸阳以文物古迹、陵文化为特色的人文旅游资源得天独厚,自然旅游资源开发潜力大,民俗风情旅游资源独具特色。当前,咸阳旅游资源开发还存在着总体开发程度不高,开发资金不足,旅游商品开发落后,旅游市场营销手段单一等问题。应转变政府职能,整合旅游资源,加大开发力度,加强产品开发,提升综合效应,树立长远观念,坚持旅游资源的永续利用,以市场需求为导向,针对不同的市场推出不同的产品和品牌形象,加强旅游宣传促销,从而增强咸阳旅游吸引力和品牌竞争力。

Xianyang is rich in human tourism resources with its cultural relics and tombs,the natural and folklore tourism resources are huge and special in potential.Now there exist some problems in development of Xianyang tourism resources,such as low development,insufficient development capital,backward tourism products,and single marketing approaches.We should change government function,integrate tourism resources,quicken development,improve comprehensive effect,sustain long-term use of tourism resources,develop different product and brand according to market demand,increase promotion and publicity,and accordingly advance tourism attraction and brand competitiveness of the city.