浅议艺术品网上交易

On Online Transaction of Work of Art

随着网络经济的迅速发展,涉及艺术品交易的网站数量越来越多,然而在网民数量剧增和"盛世收藏热"的大背景下,除了少数网站外,大部分网站在艺术品交易方面都处于业绩不佳的状态。究其原因,主要还是在于无法破解千百年来商品经济的基本问题——货是否真,价是否实。这个问题在艺术品网上交易过程中尤为突出。大部分艺术品网站在加强自身管理,诚信经营,提供优质服务的同时,可借鉴先进网站的经营管理模式,即可采用卖家联盟、艺术家加盟、艺术院校专场交易平台模式,从而改变业绩不佳的状况,扭亏为盈。

With rapid development of net economy,the websites are increasing on transaction of work of art.While under the back-ground of netizen upsurge and collection flourishing,most of the websites dealing with work of art are not good in operation performance because they still cannot solve the basic problems on commodity economy existed for a long time-the quality and the price,especially in online transaction of work of art.Most websites on work of art should increase self-management,credibility,qualified service,mean-while,learn management mode from advanced websites,i.e.taking suppliers＇ alliance,artists＇ alliance,and special transaction platform of artistic colleges,to change the disadvantageous operation performance and achieve profits.