怎样培育具有鲜明个性的企业文化

Cultivating an Enterprise Culture with Distinct Characters

企业文化是共性和个性的统一。企业文化的生命力在于个性。建立有鲜明个性的企业文化是我国企业实现科学管理的重要任务。企业应结合本企业的实际情况,根据企业制胜的"亮点"提炼出有特色的核心价值观;在活动识别系统方面,通过把价值观的具体化,认真履行对社会的承诺,采取独特的宣传方式来显示其个性;在视觉识别系统方面的设计则应充分体现民族文化的特点。只有具有个性的企业文化才能引导企业走上健康的可持续发展的道路。

An enterprise culture is the unification of universality and individuality.Its vitality lies in its individuality.To establish an individualized enterprise culture is an important task for enterprises in our country to realize their scientific management.An enterprise should extract a characteristic kernel of values based on its practical conditions and subduing ＂bright points＂.In the activity identifying system,the enterprise,by specifying its values and by carrying out its promises to the society,demonstrate its individuality with the adoption of a special form of propaganda.Designs of the visual identifying system should fully reflect the characteristics of the national cultures.An individualized culture can direct the enterprise onto the road of healthy and sustainable development.