全球化背景下我国对外传播“内外有别”原则的困境与出路

The Dilemma and Way-out of the Principle of"Difference between Internal and External World"in International Communication in the Context of Globalization

"内外有别"是对外宣传和传播的原则之一。它的核心内容强调两点:对外传播受众的差异性和传播信息的针对性。历史上它曾对党和国家的对外传播工作起了积极作用,在当时实行这一原则既具有可能性也具有可行性。但在全球化背景下,我国社会主义市场经济体制的建立和网络社会的崛起等诸多变化给这一原则带来了新的挑战。将"内外有别"作为一项长期的战略而不是一项具体实施的战术是应对上述挑战的有效对策。

The principle of＂difference between internal and external＂is one of the principles of international communication and propaganda. Its core is the emphasis on the differentiation between the target audiences and the pertinence of the transmitted message. In the past,this principle,as a possible and feasible policy,has played a positive role in the foreign communication affairs of our country. However,it is meeting new demands from the dramatic changes of globalization,the establishment of the socialist market economy system and the emerging internet community. To rise to the challenges,it would be better to be regarded as a long-term strategy rather than a practical technique.