企业社会信任网络的体系结构及形成机制研究

Study on the Structure and Formation Mechanism of Enterprise's Social Trust Network

企业社会信任网络作为企业社会资本的重要表现形态,是一个基于社会信任模式的多层次网络结构,并对企业绩效和持续竞争优势发挥积极作用。企业微观、中观和宏观信任网络分别处于企业内部、企业边界和企业环境之中,它们在结构和功能上相互联系又各有侧重。企业社会信任网络的形成可归纳为过程、特征和制度三大机制,并受到外部环境、企业自身和交互作用等因素的影响。企业信任模式转型、网络全面构建和维护,以及完善的机制和策略,是我国企业社会信任网络构建的重点所在。

As a vital reflection of enterprise＇s social capital, enterprise＇s social trust network is a multi-layered structure based on social trust, which plays an active role in corporate performance and its sustainable competitive advantage. Enterprise＇s micro, medium and macro-trust networks are located in the enterprise, enterprise borders and business environment, whose structure and functions are interrelated and differentiated. The formation mechanism of enterprise＇s social trust network can be summed up as process, character and institution, which is influenced by external environment, enterprise itself, and the interaction of enterprise and network members. The building of Chinese enterprise＇s social trust net-work should be focused on the transition of enterprise＇s trust mode, construction and maintenance of a comprehensive network, and the improvement of corporate mechanisms and strategies.