浅谈数字时代科教电视文化软实力的提升

On Raising the Soft Power of Chinese Culture of Educational Television in Digital Age

在激烈的媒体竞争中,电视受到来自网络等新兴媒体挑战的同时,各种电视节目之间的明争暗斗也不可忽视。科教电视应以文化为本位,塑造节目的人文内涵与文化气质,全面提升电视文化的软实力,以收视率造成强大的传播效果,这样才能在激烈的市场环境中扩展生存空间。

In the unusual fierce media competition,television has been challenged by the emerging media as networks,and the infighting between different television products can not be ignored.And how educational television to improve its own competitiveness to meet the audiences in the system of television program based on the ratings？ It would be a good way on culture to shape educational television＇s humanities and cultural ethos,and make powerful communication effects caused by ratings.