对镇江乡村旅游资源开发的思考

Probing into Exploitation of Rural Tourism Resources in Zhenjiang

乡村旅游即农业旅游,是以农业生产、乡村风貌、农村生活与农俗风情为主要载体,以农业和乡村为旅游资源而开发的一种新型旅游产品。镇江市客源市场充裕,乡村旅游资源丰富,旅游生态环境良好,文化底蕴深厚,良好的生态环境和秀美的田园风光,为镇江发展乡村旅游创造了得天独厚的条件。推动农业旅游的开发,不仅能推动镇江旅游业的发展,也能改善镇江的旅游产品结构,带动农村经济的健康发展。笔者通过镇江乡村旅游资源开发的优势分析,简析了镇江乡村旅游资源开发现状及存在的问题,笔者认为镇江市的乡村旅游发展缺乏统一规划,旅游产品文化含量低,开发深度不够,基础设施建设落后,同时资金投入不足,旅游项目缺乏,宣传促销不到位。针对以上不足,提出了镇江市开发乡村旅游的一系列对策,即,做好乡村旅游资源开发规划,提升乡村旅游产品文化品味,加强乡村旅游的宣传推介,突出当地旅游品牌特色,打造精品线路,规范管理,加强旅游管理人才队伍的培养。

Rural tourism,namely agricultural tourism,is a new type of tourism product with agricultural production,rural landscape,rural life and agricultural custom style as main carrier. The abundant tourist source markets,rich rural tourism sources,good eco-environment and rich cultural heritage have created unique conditions for rural tourism in Zhenjiang. Promoting the development of agricultural tourism not only can promote the tourism industry development,but also can improve the structure of tourism products in Zhenjiang and drive the healthy development of rural economy. Through analyzing the advantages of rural tourism exploitation in Zhenjiang,the status and existing problems were analyzed,such as lack of unified planning,low culture content of tourism products,unenlightened infrastructure and so on. Aiming at the above defaults,a series of countermeasures were put forward,including making rural tourism resources development planning,enhancing the cultural quality of rural tourism products,creating a fine line and strengthening culture of tourism management personnel team.