国际旅游竞争力影响因素研究

Research on Influential Factors of International Tourism Competitiveness

本文试图对国际旅游竞争力影响因素进行研究。文章首先对国际旅游竞争力内涵进行了探讨,接着在对国内外有关研究综述的基础上,从国际游客出游决策视角分析归纳出国际旅游竞争力的直接影响因素,运用调查法进行进一步印证并探讨这些因素的重要程度,同时探析了间接影响因素和直接影响因素的分类体系,为寻求提升国际旅游竞争力途径和策略打下理论基础。研究结果表明,国际旅游竞争力的直接影响因素包括旅游目的地的旅游吸引物、安全、物价水平、文化背景、语言、旅游服务、与客源地的距离和交通,其中,旅游吸引物是最重要的影响因素。

The influential factors of international tourism competitiveness is tried to be researched in this paper.Firstly,connotation of international tourism competitiveness is discussed.Then,on the basis of review of foreign and domestic research,direct influential factors of international tourism competitiveness are summarized from the view of tourism decision of international tourists.Investigation is carried out to demonstrate and discuss the importance of those factors further.At the same time,classification system of indirect and direct influential factors is analysed,which forms a theoretical basis for seeking the methods and strategies for promoting international tourism competitiveness.The result indicates that the direct influential factors include tourism attractions,safety,price level,culture background,language,tourism services and transportation of the tourist destination,and the distance between tourist destination and tourist origin.Among them,tourism attraction is the most important influential factor.