论现代标志设计中的传统文化与企业理念

Research on the traditional culture and modern enterprise idea of logo design

标志在各个领域、各个阶层的广泛传播,成为沟通现代企业和大众的桥梁,在现代市场经济社会充当了相当重要的角色。如何把中国传统文化运用于现代标志设计中,同时也能体现出现代的设计理念和企业理念,是设计出既具中国特色同时更具有时代感、生命力标志的关键,也是标志设计更趋国际化的关键。

The logo widespread disseminating in each domain and each social stratum＇s becomes the communication between modem enterprise and populace. The logo has played the quite important role in the modem market economy society. How to utilize China traditional culture in the modem logo design ,simultaneously ,reflect the modem design idea and the enteprise idea,is the key to design the logo which has the Chinese characteristic at the same time as to have the modernity and vitality symbol.It is also the key to make logo design more international.