摘要
The revitalization of the historic fabric should not be considered only a matter of safeguarding the cultural heritage of collective memory; it will mainly be to recover and value an urban life, as in the urban context, the historic centre plays a function of social identification and recognition of the community, that commercial distribution helps to keep alive. It is widely spreading the concept of Old Town as Natural Shopping Centre： with this word, we define commercial complex and not homogenous places, developed over time without programming unit. designed as a unique space, which fall within a certain urban perimeter, work together as a business, financial administration, facilities and service all coordinated by a common policy development. In order to recover the vitality of the consolidated tissue of the city of Parma, the Town Council has started to study its historic centre as Natural Shopping Centre, relying on the potential inherent in the existing commercial streets.
