央视春节联欢晚会主题定位研究

Study of The Theme Positioning of CCTV Spring Festival Evening

从春晚的主题表达本身、节目、舞台设计(灯光、服装)、晚会形式等多个方面入手,对春晚的主题定位进行研究,讨论春晚主题定位的原则、功能、属性等,对春晚主题定位的进一步完善提出建设性意见,并对春晚的主题定位走向做出预测。

This article,from many aspects such as the theme expression of Spring Festival Evening,show,stage design（lighting,costumes）,the form of the Evening,deeply studies the theme positioning of Spring Festival Evening,discusses various aspects of Spring Festival Evening such as the principle of location,functions,attributes,constraints and so on,puts forward constructive ideas to further improve the theme positioning of Spring Festival Evening,and predicts the trend of theme positioning of Spring Festival Evening.