毛泽东传播思想的“强大效果”理论

"Strong Effect" Theory in Mao Tze-tung's Communication Thoughts

中国革命取得最终的胜利,与中国共产党的革命宣传有着密切关系。对毛泽东提出的关于革命宣传的方针和政策进行梳理,可以看到其观点和指导方法实际上与大众传播的"强大效果"理论十分吻合。毛泽东本人所秉持的大众传播"强大效果"观和他提出的一系列指导革命传播的方针,成为促使中国革命传播取得强大效果的重要因素。这一中国革命传播的史实,为大众传播"强大效果"理论提供了最好的思路与模式。

The success of China＇s revolution is closely related to CPC＇s revolutionary publicity.A study of Chairman Mao Tze-tung＇s policies and principles on revolutionary publicity reveals that his thoughts accord with the ＂Strong Effect＂ theory in modern mass communication.It is his communication thoughts and the corresponding principles that have led to the ＂strong effect＂ of the Chinese revolutionary publicity.Such a historic fact provides a good model for researches on the ＂Strong Effect＂ theory in mass communication.