中国企业电子商务网站盈利模式及影响因素分析

Analysis of Profit-making Models for Corporate E-commerce Websites and the Affective Factors

从中国电子商务网站的发展现状入手,分析现有电子商务网站的主要盈利模式,通过PEST分析法探索电子商务网站盈利的影响因素,并对中国企业电子商务网站盈利模式的发展提出建议。

Starting with the development of E-commerce websites in China,the article analyzes the present major profit-making models for corporate E-commerce websites,then probes into the factors affecting E-com-merce websites’profitability by using PEST analysis method,and puts forward some suggestions on the devel-opment of profit-making models for corporate E-commerce websites in China.