图书馆信息服务市场中的红海与蓝海

The Red Ocean and Blue Ocean in Library Information Services Market

随着信息技术的发展,图书馆、科研情报机构开始意识到提高自身服务质量的重要性,并将企业竞争中的营销思想引入机构运营策略之中。本文对比分析"红海战略"与"蓝海战略"的优势与劣势,并阐述其在图书馆信息服务竞争的应用。

With the development of information technology,some libraries and scientific research institutions realize the importance of improving their service quality and introducing competition in the business of marketing ideas into their organization＇s operations strategy.This article analysed the strengths and weaknesses of＂Competitive Strategy＂and＂Blue Ocean Strategy＂,and pointed out the application of library information services.