江西体育产业集群发展SWOT分析及其路径选择

SWOT analysis and path election of sport industrial cluster of Jiangxi province

采用文献资料调研、分析归纳、调查以及专家访谈等方法,阐释了产业集群的基本内涵,并对产业集群所具有的竞争、成本、市场、扩张等优势进行了分析。通过对江西省经济的基本特征以及江西省体育产业发展基本特征的分析,认为江西省体育产业进行集群发展具有现实意义,并提出体育产业集群发展的多个路径以及促进产业集群发展的对策。

By means of revision of literaturion, analysis and induction, investigation and interview with the experts, this paper made a discussion on the basic meaning of industrial cluster, and analyzed on the advantages of competition, cost, marketing and expansion about the industrial cluster. This paper also analyzed the basic characteristics of the Hubei prov- ince economy and sport industry development. The sport industry of Hubei province in industrial cluster had practical meaning, and the paths and countermeasures were also put forward in this paper.