基于旅游市场竞争态及其转移模型的入境旅游市场研究——以广西为例

Analysis of Inbound Tourism Market Based on the Market Competitive State and its Transference:A Case Study of Guangxi

以广西入境旅游市场为对象,引用旅游市场竞争态模型,采用定性定量相结合的方法,分析广西入境旅游主要客源市场与区内各城市目的地市场的竞争态。结果表明,港澳台、马来西亚、越南、日本占据着广西入境旅游客源市场的主导地位,市场发展水平不平衡;区内各城市目的地市场发展水平不合理,瘦狗市场与幼童市场数量众多,市场仍然处于开发潜力阶段;广西入境旅游市场基本上遵循了市场竞争态转移的规律和方向,但脆弱性依然明显,必须从根本上推动旅游业改革,实现旅游业的可持续发展。

Inbound tourism is an important symbol of weighing national or local economical power. As a big province rich in tourism resources,Guangxi is quite weak in.inbound tourism. Its potential has not been transformed into competitive advantage. Analysis of market competitive state and destination markets indicates that the market system is unbalanced. The customer markets are dominantly from Japan,Malaysia,Vietnam, Hong Kong,Macao, Taiwan. Destination markets develope unreasonably,with numerous ＂dogs＂（the market with low possession and increase rate） and ＂question marks＂（the market with low possession rate but high increase rate）. The inbound tourism is still at the primary development stage in Guangxi. It needs to observe the rule and direction of the tourist market competitive transference.