论体育新闻报道异化现象及其负面影响

Phenomenon of dissimilation of sports news report and negative influence

对体育新闻畸变现象进行了分析和论述,认为存在泛娱乐化、庸俗化、虚假体育新闻泛滥、金牌至上以及过度商业化等畸变现象,剖析了畸变现象对受众的影响,认为:体育新闻畸变导致受众审美能力的丧失,禁锢受众的逻辑思考和创新能力,削弱受众的是非判断能力,促使受众的诚信危机、功利主义倾向和消费主义崇尚等负面影响。

This article made the analysis and study on sports news aberration and the phenomenon as follows： pan-entertainment,vulgar and flooded fake sports news as well as over-commercialization and so on.Also,the study of aberration impact on audience has been made and the conclusion is that the aberration of sports news has attributed to the lost of audience ability of aesthetic assessment,the durance of audience ability of logical thought and innovation,impairment the audience judge ability on right from wrong,the cause of credibility crisis,utilitarianism tendency and consumptive upholding and some other adverse impacts.