镇江旅游对接上海世博会的策略研究

Research on strategies against joint of Zhenjiang tourism to Shanghai World Exposition

2010年上海世博会将给镇江旅游业带来巨大的发展商机。但对接上海世博会,镇江还有很多薄弱环节。为此,应强化时段对接,加大对世博会的宣传;开发旅游新品,吸引中高端中外游客;突出同城异地,实施区域旅游发展战略;创新管理机制,建立旅游一体化推进平台;贯彻大服务战略,全面改善城市服务能力等对策。

2010 Shanghai World Exposition will bring about tremendous commercial opportunities to tourism development in Zhenjiang.However,there are weak links of Zhenjiang tourism with joint of Zhenjiang tourism to Shanghai World Exposition.Thus,the author proposes the following strategies： enhancement of joint time,publicity of the World Exposition,development of new tourist products to attract domestic and foreign middle-and-top tourists,implementation of regional tourism development strategy,innovation of management mechanics,establishment of an integrated tourism promotion platform,implementation of major service strategies,comprehensive improvement of the capacity of urban services.