企业品牌定位策略研究

Research on Tactics for Brand Positioning of Enterprises

品牌定位对于企业创立驰名商标或者拥有驰名商标的企业发展驰名商标都具有十分重要的意义。企业品牌定位策略包括品牌品质的确定,品牌作用、方向和消费者心理,品牌重新定位等内容。

Brand positioning is of great significance to the establishment of well-known brands for enterprises or the development of well-known brands by the enterprises with well-known brands.The tactics of brand positioning includes the determination of brand quality,brand role,brand orientation,and consumers’ psychology,brand repositioning and the like.