从节俭主义到消费主义转型的文化逻辑

On Cultural Logic of Frugality-Consumerism Transition

以往有关社会变迁的研究忽视了消费在社会变迁中的意义。针对这一状况,从社会学角度对消费变迁进行了理论分析。首先在一般层次上探讨了伴随农业社会向工业社会转型过程中的节俭主义向消费主义的转型,论述了这一转型的内容、维度和特点。然后,集中论述了支配这一转型的文化逻辑,分析了伴随这一转型过程中的意义供给机制的转变。最后,结合中国案例对这一消费转型进行了分析,除了揭示该转型的一般过程之外,还对中国这一转型过程的本土特殊性进行了讨论。

Consumption impact on the social change was often overlooked in early social transitional researches. The paper tends to make a theoretical analysis of consumption change from a sociological perspective.First of all, it discusses in general terms the change from frugality doctrine to consumerism with the shift from an agricultural society to an industrial society and reviews its content,dimensions and characteristics.Then it focuses on the cultural logic that has governed the change and analyses the transformation of the meaning-supply mechanism in the process. Finally,the paper analyzes the Chinese consumption transformation and its specialities.