对《企业战略管理》课程中加强实践教学方法的思考

Thoughts on Strengthening Practical Teaching in Enterprise Strategic Management

《企业战略管理》是一门应用性和实践性极强的课程。加强课程实践教学方法,有助于提高学生对企业实际问题的分析和决策能力,也有利于课程目标更符合现代市场经济发展对高层次管理人才的要求。本文阐述了《企业战略管理》课程在工商管理学科中的定位和课程目标,以及企业竞争模拟教学方法应用于《企业战略管理》课程的必要性,并对企业竞争模拟教学方法在《企业战略管理》教学中的应用提出了初步设想。

Enterprise Strategic Management is a highly practical course.Strengthening the course＇s practical teaching will be very helpful to promote students＇ ability to analyze and solve the practical problems.It is also very useful for the course to achieve its objectives and meet the need of modern economical development for high-level management professionals.This article first discusses the status and the objectives of Enterprise Strategic Management in IBM and the necessity for using teaching methods of business simulation in Enterprise Strategic Management,and then,on the basis of analyzing the course＇s teaching difficulties,puts forward some ideas of using the teaching methods above.