旅游产品开发中产业组合研究

Research into Industry Portfolio in Tourism Product Development

中国旅游业经过高速成长,正站在新的起点上,由世界旅游大国迈向世界旅游强国行列。为实现这个目标,旅游产品开发承担着重大的责任。在界定旅游产品相关产业类别的基础上,产业组合结构可以分为中卫式与分散式两种,组合开发中要注意旅游资源的基础影响、旅游需求的导向影响与盈利模式的效益影响。

After a period of rapid development, China＇ stourism industry is having a new starting point, turning from a big tourism country into a super pawer. To achieve this goal, tourism product developement plays a vital role. Based on defining the categories of tourism product in relevant industries, we hold the view that industrial composite stucture can be divided into two kinds, namely, the central style and the distributed style, and that the impact of touism resources,tourism demand and profit-oriented model should be stressed in portofolio development.