基于利益相关者理论的乡村旅游开发研究

Based on Stakeholder Theory of the Rural Tourism Development Research

探讨了利益相关者理论在旅游发展中的应用,提出乡村旅游含义,并基于该理论,将乡村旅游开发中的相关利益主体按照其在乡村旅游经济运行中的作用、乡村旅游产品的供需和乡村旅游开发参与程度划分为直接利益相关者和间接利益相关者,探讨分析了不同利益主体在乡村旅游开发中的作用,并提出相关建议。

Stakeholder Theory of the tourism development in the application,put forward the meaning of rural tourism,and based on this theory,the rural tourism development in accordance with the relevant stakeholders in the supply and demand of rural tourism products and rural tourism development into the direct participation of stakeholders and indirect stakeholders,study of the different stakeholders in the role of rural tourism development,and suggestions.