商业街情境下的购物价值概念及其驱动因素研究

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摘要零售环境下购物价值成为描述和衡量消费者购物体验和购物经历的重要变量,现有针对购物价值的研究主要依托于单个店铺进行,缺乏商业集聚层面的探讨。本文在商业街情境下对购物价值的内涵及驱动因素进行了探讨与分析。

作者马小琴王艺霏

机构地区吉林大学商学院中央财经大学金融学院

出处《中国管理信息化》 2010年第12期95-97,共3页 China Management Informationization

关键词购物价值商业街驱动因素

参考文献15

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中国管理信息化

2010年第12期

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