暴雪灾害中地方政府形象的成功塑造——以2010年新疆暴雪灾害为例

On the Successful Shaping of Local Government Image in Blizzard Disaster: an Example of Xinjiang Blizzard Disaster in 2010

2010年初我国新疆发生了60年一遇的暴雪灾害,在这场暴雪灾害的应急管理中,新疆各级地方政府彰显了一定的应急管理能力和执政水平,成功塑造了政府的正面形象。本文主要分析了其通过信息发布制度塑造公开透明的政府形象,通过积极防范和有效应对塑造管理高效的政府形象,通过"以人为本"的举措塑造亲民服务的政府形象三个方面。

A rare blizzard broke out in Xinjiang at the beginning of the year 2010.In the urgent management of this disaster,governments at different levels in Xinjiang clearly displayed satisfying management ability and administrative style in the face of emergency,thus shaping a positive government image.This paper chiefly analyzes the following three aspects： shaping a transparent government image through news release system;shaping a highly efficient government through positive prevention and effective countermeasures;shaping a People-First government image through people-oriented measures.