对驰名商标的保护问题研究

On the Protection of Well-Known Trademarks

驰名商标,也称为知名商标或者周知商标,是一个国际通用的概念。随着国际经济一体化进程的加快,驰名商标不仅能给其所有者带来巨大的经济效益,还可以增强一个国家的国际竞争力。但是我国目前关于驰名商标保护的法律制度并不健全,驰名商标所有者的权利极易遭到非法侵害。因此,只有健全我国驰名商标法律保护制度,才能更有效地保护我国的驰名商标不受侵害,从而增强我国的国际竞争力。

With the acceleration of international economic integration,well-known trademarks are showing a strong competitive advantage in the increasingly fierce competition in the market.Well-known trademarks not only can bring the owners huge economic benefits,but also can enhance a country＇s international competitiveness.However,China＇s current laws on the protection of well-known trademark are not perfect,and the rights of the owner of well-known trademarks are easily infringed.Therefore,only a sound system of legal protection of well-known trademarks in China can more effectively protect our country＇s well-known trademarks from infringement,and thus increase our international competitiveness.