低碳经济下汽车营销策略研究

Research on Car Marketing Strategy under Low Carbon Economy

近年来,受全球气候异常、国际能源趋紧等多方面因素的影响,节能环保已成为很多行业发展的基本趋势。这一社会发展趋势,为与环保关联较强的汽车行业,带来重大发展机遇,制定适宜的汽车营销策略已成为各国汽车行业竞争的战略制高点。

In recent years,as global climate changes unusually,international energy tightening increasingly,energy conservation and environmental protection has become the basic trend in the development of many industries.This social development trend brings great development opportunities for automotive industry which is associated with environmental protection,formulating appropriate automobile marketing strategy has become a competition strategy of national automobile industry.