摘要
大学校园有社会公众需求的休闲体育的环境优势,人们健康需求日趋迫切。因此,为了发挥大学校园休闲健身资源优势,提升大学校园休闲体育产业的活力,有必要对大学校园休闲体育产业进行开发与市场化运作。休闲体育是时代背景下应运而生的,有其特定的内涵。大学校园休闲体育产业开发与市场化运作应充分考虑大众需求和市场化的规律。这样才能发挥其杠杆作用。
The university campus has public demand for recreational sports environmental advantages,it is becoming increasingly urgent health needs.Therefore,in order to play a university campus recreation fitness resources,enhance campus vitality of leisure sports industry,it is necessary to conduct campus recreational sports industry development and market-oriented operation.Leisure sports is a backdrop came into being,and has its own specific meaning.Campus recreation sports industry development and market-oriented operation should fully take into account public demand and market-oriented pattern.So as to play its leverage role.
出处
《价值工程》
2010年第13期20-21,共2页
Value Engineering
关键词
大学校园
休闲体育产业
开发
市场化
university campus
leisure sports industry
development
market-oriented
