对制约体验营销策略运行的分析

The Analysis of Experiential Marketing Strategies Operation

随着新世纪的到来,人们已经从传统的短缺经济跨入新经济时代。体验营销由于其本身的特征及优越性无论是在西方国家还是在中国都越来越受到广大企业的关注和青睐。那么究竟何为体验营销,其中存在哪些制约因素,同时这些问题该如何解决成为中国企业界关注的焦点,本文将拟从上述几方面进行分析和论述。

As the new century comes,we have entered a new economic era from the traditional shortage economy.Experience marketing has called more and more attention of large enterprises for its own characteristics both in the West and in China,What＇s the experience marketing,what are the constraints,and how to resolve these issues become the focus of business.This paper will analyze and discuss a few aspects from the above.