体育消费的消费者满意度研究——基于中国体育健身消费市场的实证研究

Study about Sports Consumption Customer Satisfaction——Based on Chinese Sports Fitness Consumer Market Empirical Study

在既有研究成果的基础上,经过理论分析和前期的调研,对在中国体育健身消费市场的消费者满意度的形成及影响因素进行了分析,并建立了研究假设。通过实证分析,体育健身消费市场提供的服务公平会影响消费者对服务质量的认同、导致较高的商业友谊。研究也认为服务质量与商业友谊最终会对消费者的满意度产生影响,揭示了体育健身消费市场服务质量与商业友谊以消费者满意度的影响机理,表明消费者对服务质量的认同、消费者商业友谊的增强有利于消费者满意度的增加。

In this paper, based on previous research results through theoretical analysis and preliminary research, based on the fitness of the consumer market in China＇ s consumer satisfaction formation and influencing factors are analyzed, and established a research hypothesis. Through the empirical analysis, sports and fitness consumer market, the services provided by the fair trade affect consumers agree that quality of service, resulting in higher business friendship. The study also considers that service quality and business friendly, will ultimately impact on consumer satisfaction, a consumer market revealed the fitness service quality and business friendship to the impact of consumer satisfaction mechanism, indicating that recognition of the quality of service to consumers, consumer were commercial friendship is conducive to enhancing the increase in consumer satisfaction