上海创意产业发展策略研究

Study on the Development Strategy of Shanghai Creative Industry

全球产业结构变迁的趋势下,产业结构创新是经济发展的迫切需要。上海产业结构处在重要转型期,创意产业发展对产业结构调整、增强城市国际竞争力和经济抗风险能力具有重要作用。在国内外创意产业发展背景下,从人文地理学视角,对上海75个创意产业集聚区部分创意产业开发商、管理人员、专家进行深度访谈和问卷调查,问卷内容包括3个方面:(1)上海发展创意产业的前瞻性;(2)发展创意产业的空间格局;(3)发展创意产业的环境配套。问卷调查结果显示上海创意产业具有很强优势,在重要产业发展方面应采取不同措施,空间布局和环境配套需要完善。旨在探讨产业结构调整形势下,上海创意产业发展应采取的主要策略,为上海创意产业的发展提供重要的理论依据,同时为其他地区发展创意产业提供借鉴。

The changes of industrial structure generate the opportunities for the creativity of the industrial structure of China which is the development trend. The creative industry increases the international competitiveness and the anti-risk ability of China and it can not be replaced. The industrial structure of Shanghai is in the transfor- mation period currently. This study investigates the creative industry developers of the 75 industrial clusters of Shanghai, the managers and experts. The questionnaire consists of 3 parts ： （ 1 ） The prospective of the development of the creative industry of Shanghai; （2）The spacial distribution of the development of the creative industry in Shanghai ; （3） The environmental matching of the development of the creative industry. The result of the question- naire shows that there is great advantages for Shanghai to develop the creative industry. Different methods should be used for the development and the spacial distribution should be more reasonable. The study results in this paper provide the important theoretical basis for the development of the creative industry in Shanghai