区域旅游业可持续竞争力的结构方程模型及实证

An Empirical Study on the Sustainable Tourism Competitiveness Based on SEM

从可持续发展角度探讨区域旅游竞争力的内涵和构成,提出一个包含旅游竞争潜力、现实竞争力和竞争影响力3个构成成分的旅游可持续竞争力结构方程模型,并使用问卷调查所得数据对模型进行实证检验,探索区域旅游竞争力获得和提升的内在机理。研究结果表明,资源条件、市场条件和区位条件是目的地获取和提升旅游竞争力的重要前提,而目的地旅游竞争力的提升对当地经济、社会和生态都会产生重要影响。

In the existing literature on studying tourism competitiveness, most of scholars have laid more em- phasis on the evaluation of its status quo. According to the Canadian scholars Crouch and Ritchie, who are the au- thorities in studying tourism competitiveness, such competitiveness should be sustainable and the competitiveness of tourism destinations is the capability that can provide the local residents with high-standard life. But it is a pity that, so far, the academic community has rarely defined the tourism competitiveness from the perspective of sustain- able development and made empirical studies on sustainable tourism competitiveness by mixing the sustainable fac- tor into the data indicators of tourism competitiveness. This paper seeks to probe into the connotation and composi- tion of tourism competitiveness from the perspective of sustainable development. A SEM model of sustainable tourism competitiveness is constructed and then tested. Base on the result of the quantitative analysis, the author explores the internal mechanism for obtaining and enhancing tourism competitiveness.