新时期电视新闻平民化趋势探析

Civilian Trend of Television News in New Epoch

长期以来,电视新闻政治性和宣传功能十分突出,做出来的新闻往往带有很浓的政治宣传色彩,报道形式也较为生硬,很难吸引百姓的眼球。尽管近年来这种状况大有改观,但电视新闻平民化问题仍然值得广大电视人的关注和思考。笔者初步探析了电视平民化的现实意义、基本内涵以及电视新闻平民化的路径选择。

In China,the news has just been used as an adjunct or partisan political propaganda tool,which is often done with too much news out of the political color and machinery coverage form.It is difficult to attract people＇s attention.In recent years,this situation has been changed,but the civilian trend of TV news is still worth of attention and thinking.In this article,the author analyzes the real significance and basic concept of civilian trend and suggests the inevitable choice of civilian trend of TV news.