摘要
过去的1998年的冰淇淋市场可谓是硝烟弥漫,各家品牌、众多品种你方唱罢我登场,各领风骚在一时。“和路雪”、“雀巢”认为:“我是大牌儿,我怕谁”:“伊利”不停地向人们发出“来自大草原的问候”:“美登高”是“来得早,底子好”:再加上其他各种地方品牌和没牌子的“小家碧玉”,使得冰淇淋市场的热度比夏季有过之而无不及。一场大雪宣告了冬天的来临,万物在冬季的雪下伺服、孕育着来年的生机。
Ice-cream is, without a doubt, one of the best-selling desserts in summer. However, a trend seems to have arisen where manufacturers are promoting ice-cream in wintertime. With this year's relatively mild winter and the ongoing changes in people's life styles, this sector has a great market potential. Here, we analyze the change in manufacturers' marketing strategies.
出处
《中国食品工业》
1999年第1期4-4,共1页
China Food Industry
